Showing posts with label Keith Altham. Show all posts
Showing posts with label Keith Altham. Show all posts

SLADE the WORKERS’ PLAYTIME BAND

New Musical Express  September 16th 1972



At last, says KEITH ALTHAM, here’s
a kick for smug pomposity in rock


SLADE the WORKERS’
PLAYTIME BAND
POP IS ALIVE and the proof is right before our ears and eyes in the shapes and sounds of Slade. The one ominous factor missing in the past few years from rock music has been some band with the kind of energy, honesty and humour which could compete with the educationalists. Slade are the first band since the Stones, the Beatles and the Who with the right approach to prick the inflated bubble of pomposity inherent in some of those artists who consider themselves above the common lot.

Slade are a working man's band - rock music at factory-floor level, a place where it's usually at its most simple and its most truthful. It is the vantage-point from which most of those bands who are now considered 'progressive' started - and from which they have either developed new sensitivities" or sunk into a morass of the banal and posturing stupidity which emerged with the few honest bands from the underground'''.

Noddy Holder, Don Powell, Dave Hill and Jimmy Lea can have now reached that point where they are tolerated by many of their previous critics because they arc overtly successful despite the labels of "rock and roll yobs” slapped upon them from a great height. “Oh Yes, quite fun but one can’t take them seriously, can one?"

One need not…
One should not, but if you need to talk to someone about music and Slade you could always try Jimmy Lea (bass and violin) who graduated from the London National College of Music with honours and passed Grades II to V at the Royal School of Music with distinction.

At one time Lea fiddled on the fringe of the National Youth Orchestra and could be found seated in the string section playing such celebrated works as Beethoven’s Fifth following five years of music studies under an eccentric old professor in Wolverhampton, who had an interest in spiritualism and who scared his young students so much that he insisted on having his Dad along for an initial period.

Today Lea refers to himself as the great unknown in Slade, due to the fact he stand~ back on the stage while Noddy pushes his face forward and Dave Hill flaps about like an asthmatic seal - mouth agape and strutting about in search of something to ride while Don does his amazing impression of a man hammering his kit into the floor.

More significantly, Jim has been responsible, together with Noddy, for every major hit written by the group and co-wrote Coz I Luv You, Look Wot You Dun, Take Me Bak ‘Ome and Mama Weer All Crazec Now.

He believed uncharacteristically for a musician, that in many respects his musical training held the group back because of his earlier preoccupation with doing the correct thing and insistence on attempting clever arrangements. Working with Noddy, he is now convinced, for the first time provided him with the right counter balance. Although he reads music perfectly he prefers to rely now on what he hears with his ears and what producer Chas Chandler tells him sounds right on record.

"I used to write quite complicated stuff for the group, with harmonics and arrangements, until Nod and I put our heads together.." said Jimmy when I spoke to him at his manager's London offices ... “After listening and playing classical music I've come to the conclusion that really ·simplicity' is what it's all about.
'The essence of really communicable music is in its simplicity - things that get into your head right away. You ask most people what they like about classical music and the immediately relate to the more popular pieces.
"Listen to Tchaikovsky’s B Flat Concerto and you realise how simple the really good music is. The appeal in things like Glenn Miller's "Moonlight Serenade' (he do-dahs a few bars to illustrate the repetition) was its amazing simplicity.”
“The really heavy composers like Brahms and Beethoven knew all about the effectiveness and importance of keeping it simple - the real delvers know about it but the public does not. Beethoven was a pop writer, he wrote for the masses. You have to communicate.  My musical training has been useful in that it gives me the ability to retain tunes almost at once - just after one hearing, when maybe the others might forget it. But the most valuable things I pick up by ear.
“It was really the Beatles who turned me off just studying and playing music by numbers, onto working things out for myself. There was a conflict between my love., the guitar and violin lessons but I kept up both to please my parents. I’m really all through with trying to be musically correct, what counts is if it sounds right. There was a time when I used to play a very fast bass just to be clever. It didn’t didn't fit in with anything - it didn't contribute to a group identity. It just blotted the other out.
“When we originally recorded "Coz I Luv You' I was completely dissatisfied with the way it was interpreted - it came out sounding much too sugary for me. We were all a bit scared of putting it out. Now I feel that it was the most complete thing we done because it was the simplest."
Criticism is something every band has to live with from the Press and media the like and Slade have taken their fair share and usually with a grin. The grin these days is a trifle drier, and they remember the people who helped them on the way up and needed encouragement - DJs like Tommy Vance, and sound engineers like Mike Harding at the DDC, who put a good word in for them on “Sounds of the Seventies" when they needed it.
"It’s difficult to take the critics too seriously once you've had a few reviews like the one we’ve had recently at places where Noddy has lost his voice, and out comes a rave review because they now think it is the thing to do in view of our popularity. Previously we've played really well and know it and out comes a slam!"
With a few of the nose in the air "musicians'" still around them, Slade also remember those few respected musicians who have been complimentary.
 “I think one of the nicest things to happen to me personally was Frank Zappa coming up to me in the Speakeasy after we had played a gig in the very early days, and saying he liked my bass playing. I’d respected him as a musician for some time, so it was really nice."
When it comes to being opinionated Jim can be as youthfully brash as his cohorts and on certain subjects at least, he might be saying what a great many feel, but feel it not polite to say. Jim jumps in with both feet firmly in his mouth.

On Lennon and McCartney today:
“I love them both, I really do.. but I wish they'd leave their wives out of their music. To me it just sounds as though Yoko and Linda are interfering, and I think both of them are poor musical substitutes for what Paul and John were to each other."
Are Slade a better group musically than T. Rex in his opinion?
"Bolan's a clever bloke, and that’s all I'm going to say. Its not just luck to have had the number of number one hits he has had. 0h he must have something."
Did he think they had the potential to become anything as good as the Cream?
"We played with the Cream twice - I never thought they were anything spectacular. I suppose they were a good group, but they were nothing compared to the Beatles.'"
On their own album "Play It Loud":
“As far as I’m concerned. it was rubbish - I hated that album. It was made at a time when were starting to write our own material.'"
One of the problems that Slade has is reconciling critics to the fact that they are not just a band, but an act and Jim made the point quite emphatically.
“I don't think you could or should separate showmanship and music. I think the two go hand in hand. Musicians right down the ages have bad personalities that they've been known for, and behaviour has often been even more infamous. They were all flash gits, or eccentrics. We've always been into things on stage, which would capture attention. Slade is music, humour and acting. If it was just music, there'd be no point m going on stage. We could just make records."

The Slade Ace

New Musical Express June 24th 1972

Exclusive Interview by Keith Altham

“We represent a new Age. If people think we’re musical dunces it’s because they’re out of touch”

One of the more popular misconceptions usually aired behind Slade's back is that they are no more than a bunch of overgrown skinheads with little to recommend them other than a vulgar stage act and a few prefabricated and very basic hit singles.

It is, in fact, a belief held by quite a few misguided musical critics who set themselves up as oracles upon what is valid in contemporary music.

It is a criticism seldom voiced to the group themselves for fear of a good 'bottling' or more practically because some know full well that at a certain level of success a band will help sell papers and kicking Slade's legions of fans in the teeth will not help circulation figures.

The pity is that the group are well able to take care of themselves and those kind of rock bigots but they seldom get the chance to meet the sniping head on, Knowing full well of their real potential I let them have the case for the prosecution in their manager’s office last week and herewith the justifiable earful I got In reply from the trio of Jimmy Lea, Don Powell and Noddy Holder. Dave Hill was excused - missing believed drunk - Bak Home!!

They were feeling a trifle hung over from Jim's and Nod's birthday celebration in London's 'Tramps' the previous night and just about ready for some provocative action.
"We know that a lot of musicians think we are a load of shit and don't deserve the following we have." said Noddy who is nothing if not frank.
"Well, that following has not come easily or quickly and we've worked fucking hard over three years to get it.
“What we are doing is very simple and very basic but we are doing it. We've written and played all our hit material and they must realise that takes some musical knowledge and talent.
"We're playing within our own capabilities because we would rather do something well than overreach ourselves into a field where there are already too many mediocre groups out of their depth.
"You've got to start somewhere and we've begun by building on a simple entertaining rock format which is fun .- we enjoy it and we've no desire to educate anyone.
"We’ve said it before and I'll say it again - we don't give a fuck about these critics who think we are a bunch of 'thickies' without any musical taste. We are entertaining a whole mass of young people between twelve and twenty who dig us and we think the way they think.
"Most of the people from the Sixties Generation who liked the Stones and the Beatles have no idea how those young people think or feel - they're a generation removed from what they're thinking.
"It's time a few of those people realised we are in the 1970's now. We don't play for 'heads' or 'skinheads' or any other kind of heads. We represent a new Age and if people think we are musical dunces that's because they are out of touch.
"We're not vulgar and we're not obscene. If I stood on stage and pissed on the audience that would be vulgar. What we indulge in is back-street cracks, the kind of language that every kid of our age has heard before and we're not influencing them any more than their schoolmates. We drag it out into the open, laugh at it, and it clears the air.
"It's not important at this stage to run around trying to prove to the critics what brilliant musicians we are - we don't need their respect as long as we have it for ourselves. The only people we care about are our public.
"We played the Lincoln Festival and I was really worried about the audience, It wasn't our audience or even largely our audience. When we went on stage we got a few hecklers and some boos. but by the time we'd got through three numbers and impressed them with the fact that all we wanted to do was help them have a good time we had them all going and got one of the best receptions at the festival. Even the Press acknowledged that.
"Slade are a good band and we are getting better all the time. We've got to take one step at a time though and now that we have made a name for ourselves as an exciting rocking and stomping band we want to consolidate that before proving a few other points.
"With the 'Live' album we managed to convince most people that we were not just a studio band turning out studio hits and our next album will be something different.
"On the next album we are going to do all kinds of different music - soul, hard rock, jazz and blues. Maybe that will convince a few more people that we are not just one-track musical minds but we are not out to prove anything individually. There are no individual musical freaks in the band, and we want to keep it that way.
"We know that we have individual musical ability. You only have to talk about music with Jim for a few minutes to discover that he has had classical training and can sight read. You only have to listen to his violin work and piano to realise he is very underestimated and that goes for Don and Dave as well.
"There is still plenty of room for improvement within the area in which w~ are working now and as soon as we've proved that we are the best band in the world at one thing maybe it will be time to talk about moving on to another."
Noddy is obviously not going to say it himself but it might also be borne in mind that they have what I consider to be the most penetrating and effective rock vocalist since John Winston Lennon.

Having disposed of the more objectionable points made by the Slade Slammers we turned our subject of discussion to the future, and the shape of things to come.

Uppermost in the band's mind is America but their manager Chas Chandler has very shrewdly resisted the temptation to throw them in at the deep end after a few big hits and is simply sitting back and watching the offers snowball.
"We've really used the Continent as a yardstick to measure how we could crack the States." said Chas. "We managed to do it in Europe by making ten major TV appearances and that is the way I want to do it in America.
"There are very few bands who can come across on TV with the kind of visual impact which will communicate itself to the audience from a small screen but Slade can do it.
"What 1 don't want is to send them over on one of those petrifying slogs around America where they work themselves into an early grave before they get going. I've seen too many good groups fall to pieces and break their hearts trying to open up the States by touring."
It might be as well to note that Chas obviously knows what he is talking about with some hard won personal experience from his early days in the Animals and his successful promotional work with Jimi Hendrix whom he co-managed.

Marc Bolan who is, of course, contemporary with the kind of young success, which Slade are enjoying recently, made his bid for fame in the States but with apparently qualified success. Did he make any mistakes?
"Yeah:' smiled Chas slyly. "He didn't have a manager or someone who knew what America is about. It's difficult to appreciate the size of the problem unless you have experienced it."
Noddy was enthusiastic about the group's following now in Europe.
"We did a few live appearances and did as much TV as we could," said Noddy. "On one of our dates in Holland they had to bring in the local fire brigade to hold up the balcony, the kids were stomping so hard."
While discussing their recent performance on "Top Of The Pops" the strange case of Ray Davies and 'the punch up' in the BBC Club last week came to light. Mr. Davies, like Alice. is apparently becoming curiouser and curiouser.
"We couldn't understand it," said Jim. "I mean we genuinely liked the Kinks and admired Ray Davies, we really did. I went up to see him and told him I'd really enjoyed a performance of theirs I'd seen in Southampton and he turned round and said:
" ‘Oh, yeah, they were the crap days, By the way I don't like your shirt,' and poured a beer all down me".
Entering into the spirit of the occasion Mr. Lea poured a pint over Mr. Davies in return.
"Everything we said he seemed to think was meant nastily or something. Just as we were leaving Dave said 'Tara Ray' and Ray got hold of him by his hair and started swinging on it."
Having eventually extracted Mr. Hill from the fray and calmed him down, the diminutive figure of Mr. Chandler ambled back in to the club to inquire what was troubling Mr. Davies.
"As I walked back into the club this arm shot out and grabbed hold of my shirt," said Chas. "It was Ray - I was amazed. He said something like, 'Come here I want to talk to you,' So I got hold ofhim by the throat and talked to him!
"I think that was the point when they banned me from the BBC Club, I, of course, said how sorry I was that I walked in with my hands in my pockets and allowed Ray Davies to attack me."
Those who have known of Ray's eccentric behaviour over the years will not be unduly surprised by this little outburst but .it does seem a strange way to win friends and influence people who had nothing but compliments to offer the Kinks. Incidentally Ray, Rick Wakeman sends his regards!!!

We ended up on a happier note talking about the insane road crew, which Slade have now gathered together for their continued enjoyment.

Number one man is 'Swin' whose real name is Graham Swinnerton otherwise known as 'Mr. Immaculate' to the boys for his sartorial elegance. When Slade are feeling particularly bloody minded they insist that all the other three roadies speak through him.

The most extraordinary character in the crew appears to be 'Charlie' alias Ian Newham (sic) who is their sound mixer and has remarkable penchant for driving down main roads in the wrong direction.

It was Charlie who once rang up Chas from Park Lane when expected to be at London Airport and when the boss inquired what he was doing in Park Lane was told: "I woke up here."

'Rob' who is unknown by another name is their roadie described slanderously by John Steel as "a thundering Scottish drunk" who is usually referred to as 'Paddy' and whom no one can really understand due to his thick brogue.

And finally their mystery 'roadie' is 'Morris' otherwise known as Martin Norris who refuses to speak to anyone but is easily distinguishable by his tanned elbow and tendency to do impressions of air brakes.
"An indispensable team!" said Nod.

Damn Critics

New Musical Express, April 1st 1972


SLADE DONT GIVE A DAMN ABOUT CRITICS 

…says manager Chas Chandler. Last week he discussed his years with Hendrix. Here he covers the period from Hendrix to Slade.

From last week 
"AS IT HAPPENED I had his return ticket to America in my brief case and I took It out and walked out of the control room and into the studio to give it to him. I told him if he really felt like that we should forget it and he said 'Let's try again'. 
"…don't want to give the impression I was the only person responsible for Jimi's success, though. We bad help from a lot of people. 
In particular there was Kit Lambert - who practically knocked a table over in his excitement to get at me and sign Jimi for Track Records after a performance the Experience did at the London Speakeasy, People like Lennon, Jagger, McCartney and Harrison  were helping just by mentioning him around. 
"Noel Redding and Mitch were also very important. There was never much love lost between me and Mitch, but his drumming knocked me out and Jimi had a lot of respect for him. Noel kept Jimi down to earth - he was very down to earth in those days, and Jimi used him to decide which direction he should go. 
"The first big break we got in the States came courtesy of Paul McCartney, who they were trying to involve in the Monterey Festival. He told them it wouldn't be any kind of music festival without Hendrix. From there on things just burst wide open." 
Chas had already promised me he would take me with him on his first trip to the States with Hendrix and as a man of his word I went to Monterey and witnessed the festival on which Hendrix preceded the only group la the world who could have ever followed him - The Who

When Hendrix exploded onto that stage and left amidst blown out amplifiers and blown out minds the Flower Children had something else to talk about besides their negated ideas of love and peace. 

He was a personification of active and positive force - suppressed anger and explosive excitement. It was like listening to a brain storm. It was only at the point I realised what the word genius meant as applied to a musician. 

Hendrix was still worrying about his vocal powers;
"In the early tracks he kept asking me to put his voice back and bury it," said Chas. "I wouldn't do it because I realised that, like Dylan, the voice had identity and the one thing went with the other. No one could sing his songs the way they were intended. There was something unique in the timing between his voice and the guitar that made it one. . 
"The perfect Hendrix single for me was 'Purple Haze' because it was the best example of his work in 2½ minutes and flip side and was a clear indication of the man's unique brilliance as a musician," 
Approximately two-thirds through Hendrix's career Chandler sold out his interest in Hendrix's management to his partner Mike Jeffries. The big question was, why? 
"There were a hundred reasons," says Chas. "The most important was that Jimi didn't appear interested in advice any more. We were in New York and working on an album but he wanted everything his way or not at all, and I didn't feel like being along just for the ride. 
"If you are going to manage anyone yon have to feel that you are contributing some thing. At that time Jimi didn't want to listen to anyone, and so I thought 'OK' this is the time to do something new." 
Chandler's departure from the scene seemed to coincide with Hendrix's withdrawal and the eventual dissolution of the Experience, althougb I may be reading too much into the split. 
"I think be began to lose his nerve just a little," Chas told me on reflection. "He recorded some great stuff which he wrote, produced and played himself just before we split, but he couldn't bring himself to release it on the market. By then he had become conscious of just how big be was, and there was no-one standing next to him and telling him just how good he was. 
"It's not possible for me to tell how much of a mistake he made by breaking up the Experience because I was out of touch for six or seven months and a lot happened in that time." 
It was around this time that I found myself once more in New York and attempting to contact Jimi about his transition from the Experience into 'The Band Of Gipsies' with Buddy Miles. He had been virtually a recluse In his New York flat for almost a year and only ventured out in the early hours of the morning to do recording in his new studio, 'Electric Ladyland'
"Eventually he spoke to me on the phone and told me of his new plans, explaining he could not see me personally because of a swollen gland." 
I talked to Chandler about the circumstances of Jimi's death. He told me: 
"He'd been on the phone to me the day before and asked if there was any way that we could get together again for recording purposes, and I said 'Terrific, I'd love to'. I was going up to Newcastle to see my parents for the weekend and that was the Thursday. We were on the phone for about two hours and be told me he was going back to New York to pick up the tapes he had been putting in the can and we could work on them back here. I said 'OK see you in London on Tuesday', and the next day I went up to Newcastle and my father met me from the train and told me that Jimi was dead." 
Following Hendrix's tragic death, there was a period when Chas was concerned with the formation of a band called Fat Mattress, led by Noel Redding. It was his most notable failure. 
"It was one of the most confusing times of my life. The first Mattress album knocked me out - they produced it, they wrote it and it seemed inevitable to me that they would be huge. But it fell apart around everyone's ears. No matter how much time and effort was put into the group, nothing seemed to go right." 
The Mattress, if you will forgive the pun, split all ways and sideways, but Chandler was already into another rich strike. A group called Ambrose Slade from Wolverhampton had appeared upon the scene ••• 

"I was walking down the stairs of a London club and I heard what I thought was a record. It was a well-known number but with a different treatment. I remember thinking 'that's a great record' and I walked into the place and there was the group playing live.  
"When I first heard them it was not long after I had been looking after Jimi and somehow the exuberance was like a breath of fresh air. They were just four kids having a ball and their audience were having a great time too. They weren't trying to be the greatest musicians in the world but they were enjoying themselves and getting across to others.  
"I enjoy managing Slade more than I've enjoyed anything in my whole life. In many ways they remind me of the old Animals - that's probably why I'm so attached to them. We have more in common and I can share things with them, which just wasn't possible with Jimi at the end. 
"The reason I say Slade are a 'breath of fresh air' is that they are so young and brash - when you're that age nothing frightens you, and to them nothing is sacred. They're out to enjoy being young and if they happen to tread on a few people's toes in the process they don’t care too much. 
"They really don't give a damn what the critics think of them - they just laugh at those bigots who think they are not contributing anything worthwhile to the  music scene. Let's face it, the attitude of some bands is so 'heavy' that they are crumbling under their own weight 
"Their humour is very ad-lib, and if it happens to be a bit vulgar at times - so what, so is life. They're certainly not obscene to my mind, but do get rude turn-arounds. For example, on the new live album Noddy sings a tender John Sebastian song and just at the end you get a loud stereophonic belch. Now that is going to upset a few people but it wasn't rehearsed, it just happened like that on the night and it's going on the album. 
"There was never any question of excluding things like that, because I wanted an album which would capture exactly how they are on stage. This album Is Slade as they were last October. When you go to a Slade concert it's not just a question of sitting down and making a concentrated effort to penetrate the quality of the music. It's like being in good company and you go away laughing, having enjoyed the performance. 
"Those four fellas have a sixth sense among themselves and they're good musicians made better by the fact that they pool their ideas to produce something that is a group identity.” 
It has taken Chandler almost two years to break Slade, during which time a number of singles fell by the wayside and the group went through that amazing 'skinhead' image when they were shown shorn and dressed in the inevitable braces and 'kicking' boots. Was it worth the ‘bovver'?  
"There's no way of telling now how much bad or good it did but at least it got people to realise that there was a group called Slade around and half the battle is getting people to acknowledge your existence. It’s possible that if they had kept their hair long they might have been ignored as just another group. 
"As long as I live I will never understand why it took quite so long for them to make it. One of the problems was of course getting the airplay - on the first single we had no plays at all. We made the break through with 'Get Down And Get With It' by attempting to write something which would condense and capture the feeling of the live shows in just three minutes." 
The only occasion, apart from the relative failure of Fat Mattress, on which I can remember Chas not fulfilling his promise was when he failed to make the kick-off for a pop business football match which I had organised against the  'Fleet Street Friends' one cold and frosty morning in Hyde Park years ago. 

It appears that he had overindulged at a riotous party the night before and was found by incredulous friends the following morning, draped hugely over a settee, wearing one new football boot, black shorts and a decidedly silly 'out of the game' smile. The boot was reputed to be on the wrong foot. 

I mention this merely to demonstrate that even one who is so infuriatingly right so often is not perfect in spite of his simple maxim for success, which is: 
"Follow your nose and if you believe in it - do it and then put everything you have into proving you're right. If you don't you spend the rest of your life regretting it" 
By KEITH ALTHAM

On the following Sunday, Slade played at Coventry Theatre, apparently, with Ben E. King and support bands. Interesting act to share the bill with, I find the mental picture of Ben E. King fans mixing with the Slade teenyboppers hard to imagine. Slade fans giving Ben E. King a hard time is much easier to conjure up?



Keith Altham

Bingley, Staffs, 1965


Keith Altham is the rock industry's best-known publicist whose career spanned nearly four decades. From his unique perspective as a music journalist, broadcaster and PR, Keith saw the real people behind the public façades and witnessed the back-biting and scandal.
"Keith Altham was PR for The Who in the mid 70's. He is a hard taskmaster who was always good to his word. He always returned calls and he knew all Fleet Street's movers and shakers, Music PR was then a recent invention, and had not yet become a trendy career - in fact nobody really knew what it was. Not only was Keith the 'PR man of the moment' - representing artists such as The Who, T Rex, Ten Years After, Uriah Heep and Eric Burdon - but he was also a friend and confidante of figures such as Jimi Hendrix and Pete Townshend in a way that doesn't happen now. Before doing PR he'd been features editor of the NME."
Alan Edwards The Independent, 2004
Back in 1965, working for New Musical Express, he was sent to a London recording studio to interview Van Morrison to mark the release of the début album from Them. After being kept waiting for some considerable time, Altham spotted Morrison reading a newspaper, strolled up to him and gently enquired when the interview might commence. Without looking up from his paper and demonstrating the silver-tongued charm for which he would become noted, Morrison snorted, 'Fuck off, can't you see I'm busy.' Mick Jagger, Sting, and Paul Weller are just a few of the other famous names that have earned his wrath over the years.

Altham has rarely had a derogatory word to say about Slade. He has however, relayed anecdotes about their Rock 'n' Roll lifestyle and other incidents with Chas Chandler, with whom he struck up a long friendship.

When The Experience played with The Walker Brothers at the Finsbury Park Astoria in London, Hendrix and Chandler debated how they could liven up their act.

Altham said that as Pete Townshend smashed up his guitar, it was a pity Hendrix couldn't set his on fire:
"Chas immediately ordered his roadie Gerry Stickells to get some lighter fuel. Jimi only ever set fire to his guitar three times but it made history."
In his book, The PR Strikes Back (John Blake Publishing, 2001), Altham recounts his first meeting with Slade in the summer of 1969.

”The group brain then appeared to be owned by one Jimmy Lea, who played bass and electric violin and had fiddled on the fringe of the National Youth Orchestra. Surrounded by mayhem and maniacs, he bore the pained expression of a highly-strung young man being driven to the edge of a nervous breakdown by the rest of... (the group) – a not entirely inaccurate assessment of his subsequent experience over the years.”
He joined them as their press agent and also wrote regularly about them in NME during their golden years. When they had their second coming in the early 80's, he once again became their press agent.

Since the turn of the millennium Altham has taken to writing about his experiences and has had two books published.

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Alan Edwards is founder and chief executive of the Outside Organisation, a leading PR agency in the pop and showbusiness world.